Digital Marketing Specialist (Mobile Games)

Madison, Wisconsin, United States | Marketing | Full-time | Fully remote


PerBlue is looking for a talented Digital Marketing Specialist to introduce our games to new audiences! We’re a growing independent studio whose free-to-play mid-core mobile games are played by millions of people around the world, including the award-winning Disney Heroes: Battle Mode


Our cross-functional and collaborative team brings experience from across the videogame industry. We are a Remote First company headquartered in Madison, Wisconsin, with team members based remotely around the United States for an unmatched quality of life and work.


What’s this position about?

This is a hands-on-keyboard position responsible for managing and optimizing digital user acquisition campaigns. Working primarily in Facebook Ads and Google UAC, you’ll partner with our marketing team to plan and execute advertising initiatives, run and evaluate campaigns through mobile partners, and analyze results with an eye toward optimization. You’ll enjoy working in a fast-moving and ROI-driven environment.

This position doesn’t develop social media content, but works completely on the paid side of social media and other marketing channels.


Your experience

  • 1-3 years experience running self-serve campaigns in Facebook Ads. If you’re solid in Facebook Ads, we can help you add Google UAC and other mobile marketing platforms to your skillset.  
  • Strong Excel skills with a focus on ROI analysis and digital marketing related statistics
  • Managing internal or external clients and accounts


Your attributes

  • Close attention to detail, process driven, and results-focused
  • Strong interpersonal communicator, able to explain campaign metrics to non-marketing managers
  • Continuous learner, curious and creative always looking for new partners and techniques to improve campaigns
  • Interested in video game fans and what motivates them 
  • Motivated participant in PerBlue’s efforts to be a welcoming, inclusive and diverse workplace


Additional qualities to highlight in your application 

  • Bachelor's or Technical degree
  • Experience in Google UAC or other mobile advertising channels
  • Experience with running professional, paid user acquisition campaigns for mobile games
  • Experience running and optimizing influencer or other alternative marketing campaigns in addition to Facebook Ads experience
  • SQL experience


Compensation and Benefits

We are a Remote First company headquartered in downtown Madison, Wisconsin with team members based around the US. We offer a competitive base salary; incentive bonus structure; 6+ weeks of paid time off; comprehensive health, dental, vision, disability, and life insurance; a well-matched 401k; flexible hours; and a variety of other perks including daily lunch delivery.

You'll be part of a passionate, welcoming, and collaborative team that has received several “Best Place to Work” awards by a variety of publications. We are headquartered in the vibrant neighborhood around beautiful downtown Madison.

No agencies, please. This is a pretty good description of this position’s roles and responsibilities but is not a comprehensive job description, so duties and supervisors may change. We regret that we cannot consider visa sponsorship or candidates based outside of the United States or Canada for this position at this time.